Case Study
Strategixe - Making business strategy easier to plan, manage, and track.
Strategixe is a web-based platform that helps organizations set goals, create strategies, assign tasks, and track progress. The goal was to make complex strategy management simple and easy to understand.
Background & Problem Statement
Organizations often manage their goals, plans, and progress across different documents and tools. This makes it difficult for teams to know what they need to do, who is responsible, and how the overall strategy is progressing.
Strategixe brings these activities together in one place.
The main challenge
The platform had a lot of information and different types of users. My challenge was to organize this information in a simple way without making the product feel overwhelming.
Role
Product Designer
Year
2023–2024
Platform
Web Application
Tools
Figma, FigJam
User & Business Needs
After understanding the requirements and different user roles, I identified the key needs that the product had to solve:
Organizations needed:
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A simple way to create and manage strategies
A clear view of goals, objectives, and progress
An easy way to track performance across teams
Teams wanted:
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Clear understanding of their goals and responsibilities
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An easy way to track tasks and
progress -
Better visibility into how their work supports business goals
The business needed:
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A scalable platform that could support different organizations and user roles.
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Better visibility into strategy performance and progress
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A simple and competitive experience that makes strategy management easier
Wireframes
Colors
The visual style was designed to feel professional, clear, and easy to scan. A simple color system was used to separate different types of information and highlight important statuses
Primary colors
Blue is the primary color, used mainly in primary actions like texts, buttons. As it indicates the trust, peace & loyalty.
#679BFF
#FC5E24
#5DC983
#FFBD16
#EB5769
#EBF3FF
Dashboard Design
The dashboard was designed around the needs of different users. Each role gets a clear overview of relevant goals, progress, performance, and actions
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Strategy Dashboard
A high-level view that helps users understand overall strategy performance and quickly identify areas that need attention.
A detailed view that brings important performance data together, helping users review progress and identify trends.
A focused view for tracking key objectives and performance indicators in a clear and structured way.
KPI & Objectives
Vendor Performance Dashboard
Assessments
Key Learnings
Think from the user's perspective
Understanding what users need to see and do helped me make better design decisions.
Keep it simple
Complex products can still feel simple when information is organized around user needs.
Design with the team
Working closely with business and development teams helped turn requirements into practical solutions.
Focus on the problem
Starting with the problem instead of the interface helped create more meaningful and useful experiences.
Final Thoughts
Strategixe was a challenging project because of the amount of information and different user needs involved. My focus was to simplify complex workflows, organize information clearly, and create an experience that helps users understand their strategy and take action.